Monday, August 18, 2008

Mindless Eating: Why We Eat More Than We Think by Brian Wansink, Ph.D

There are ‘hidden persuaders’ in our lives that cause us to eat more than we think. These can be: labelling, sounds, lighting, package sizes, etc.

Wansink suggests that we can lose 10-30 pounds within a year by making just one to three 100-calorie changes a day to our eating habits and environment. These changes are small enough that our bodies don’t really even notice that we’ve made them, but they supposedly work wonders!

A good book, with lots of interesting stories about the studies done in Wansink’s lab. :o)

Rated: A-

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